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Healthy Start Scheme
What is Healthy Start?
If you’re more than 10 weeks pregnant or have a child under 4, you may be entitled to get help to buy healthy food and milk.
If you’re eligible, you’ll be sent a Healthy Start card with money on it that you can use in some UK shops. We’ll add your benefit onto this card every 4 weeks.
You can use your card to buy:
- plain liquid cow’s milk
- fresh, frozen, and tinned fruit and vegetables
- fresh, dried, and tinned pulses
- infant formula milk based on cow’s milk
You can also use your card to collect:
- Healthy Start vitamins – these support you during pregnancy and breastfeeding
- vitamin drops for babies and young children – these are suitable from birth to 4 years old
Here is a video explaining more out the Healthy Start Initiative.
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Healthy Start Vouchers
If you are pregnant or have a child under 4 you may be entitled to vouchers that can be spent on milk, fruit, vegetables and infant formula; free vitamin vouchers are also available. Health professional signatures are no longer required on the application form. To find out if you are eligible, please go to Healthy Start website.