Healthy Start Scheme

What is Healthy Start?

If you’re more than 10 weeks pregnant or have a child under 4, you may be entitled to get help to buy healthy food and milk.

If you’re eligible, you’ll be sent a Healthy Start card with money on it that you can use in some UK shops. We’ll add your benefit onto this card every 4 weeks.

You can use your card to buy:

  • plain liquid cow’s milk

  • fresh, frozen, and tinned fruit and vegetables

  • fresh, dried, and tinned pulses

  • infant formula milk based on cow’s milk

You can also use your card to collect:

  • Healthy Start vitamins – these support you during pregnancy and breastfeeding

  • vitamin drops for babies and young children – these are suitable from birth to 4 years old


Healthy Start Vouchers

If you are pregnant or have a child under 4 you may be entitled to vouchers that can be spent on milk, fruit, vegetables and infant formula; free vitamin vouchers are also available. Health professional signatures are no longer required on the application form. To find out if you are eligible, please go to Healthy Start website.